The “Flake” Deception
Many people are shocked to learn that they may have eaten shark without ever knowing it. In the international seafood trade—particularly in Australia—Bronze Whaler meat is often marketed under nondescript names like “flake” or “lemon-fish.” This misleading labeling means that consumers are often completely oblivious to the fact that they are consuming a Near Threatened species. While there is little local demand for shark meat in South Africa, our sharks are being harvested to supply these international fast-food markets, turning a vital ecosystem guardian into beer-battered fillets.
The Threat of Overfishing and Habitat Loss
The decline of shark populations is driven by human-driven factors: overfishing, accidental capture, and the degradation of coastal habitats. To combat these threats, we must act at the highest levels. As the Chairperson of the Great White Shark Protection Foundation, I maintain direct communication with the government to represent research issues and advocate for stricter protections. We fought for years to professionalize this industry, and since the first official permanent permits were issued in 2011, we have continued to push for management that prioritizes the shark’s survival over commercial gain.
Education as the Best Defense
At Sharklady Adventures, we believe that education is the most powerful tool for conservation. We use our cage diving trips to dismantle the “monster” myths popularized by films like Jaws. By bringing people face-to-face with these animals in a safe environment—supported by our 100% safety record—we turn fear into respect. When you see the liquid-metal shimmer of a Bronze Whaler or the quiet power of a Great White, you realize they are essential for ocean balance, not the mindless killers portrayed on screen.
You don’t have to be a marine biologist to make a difference. Here are three ways you can help today:
1. Choose Sustainable Seafood: Always ask your fishmonger for the specific species name. Avoid anything labeled as “flake” or “lemon-fish.”
2. Support Eco-Friendly Operators:
Choose shark cage diving companies that prioritize education and have a proven history of research and conservation.
3. Spread Awareness:
Help us change the narrative. Share the truth about shark intelligence and their 400-million-year legacy.
A Note from Kim
The marine creatures swimming off our coast cannot speak for themselves. They rely on us to be their voice. I have spent 30 years fighting for them, and I invite you to join me in Gansbaai to see these magnificent animals for yourself. Together, we can ensure they remain the guardians of our oceans for generations to come.
Full Contact Details:
Email: crew@sharklady.co.za / kim@sharklady.co.za
Web: sharklady.co.za l app.sharklady.co.za
Phone/WhatsApp: +27 837468985 / +27 768100007
Address: 14 Geelbek St, Van Dyks Bay, Gansbaai, 7220.
#SharkMeatTrade #SustainableSeafood #OceanEducation #EcoTourism #Sharklady #GansbaaiEvents
